PELATIHAN ETIKA BISNIS DAN PEMASARAN BAGI PAGUYUBAN UMKM SEMOLOWARU SURABAYA

Abstract

ABSTRACT
The MSME community in the Semolowaru sub-district of Sukolilo Surabaya has various types of businesses including culinary, convection, services, handicraft, batik and others. Some obstacles or problems are still faced by SMEs in carrying out their activities, including the lack of mastery of technology, management, information and markets. This is because many MSMEs do not understand the importance of mastering technology, ethics and market understanding and the lack of assistants in the field. Thus, it is very necessary to have a mentor or facilitator in assisting MSMEs to facilitate and provide training according to the needs of MSME actors. The purpose of the activity: a. provide motivation and enthusiasm for SMEs to increase creativity and innovation; b. provide knowledge about business ethics and the importance of mastery of technology, management, information and markets. The method of carrying out the activities carried out is: training on business ethics and marketing materials. The number of participants who attended was 20 people. PkM activities implemented through training on business ethics and marketing material are expected to benefit MSME entrepreneurs, so it is necessary to recommend: continuity of activities and evaluations after PkM activities are carried out and conduct similar education to other different communities.
Keywords: Business Ethics, Marketing, MSME Community Empowerment, Entrepreneurship