PENGEMBANGAN VARIAN RASA PRODUK PADA UMKM KRIPJOSS DESA REJOSARI KECAMATAN JATIREJO KABUPATEN MOJOKERTO

Abstract

ABSTRACK
Micro, Small and Medium Enterprises (MSMEs) have an important role in the economy of a country or region in realizing national stability. This community service activity aims to help develop MSMEs of KripJoss through product variants to be more attractive and widely known by consumers, increase sales and increase partner economies. Based on abservations and interviews, the main problem faced by MSMEs of KripJoss are low human resources and product creativity, lack of production equipment and lack of infrastructure that supports business activities. This activity is carried out through several stages, including the stages of planning, training and entrepreneurship assistance, training and assistance in making flavors of chips, and the stage of providing logo and label designs. The benefits obtained by partners are able to become competent entrepreneurs, and are able to apply business management in their business activities.
Keywords : Product innovation, empowerment of MSMEs, flavor variants.