PEMANFAATAN DIGITAL MARKETING TERHADAP USAHA PEMASARAN “KOPI GUNUNG DEWA JEMBUL”: PEMANFAATAN DIGITAL MARKETING TERHADAP USAHA PEMASARAN “KOPI GUNUNG DEWA JEMBUL”

Ani Wahyuningsih, Ilil Laili Mufarokhah, Zuhri Firdaus

doi:10.36815/snp2m.v0i2.428

Authors

Ani Wahyuningsih, Ilil Laili Mufarokhah, Zuhri Firdaus Universitas Islam Majapahit

DOI:

https://doi.org/10.36815/snp2m.v0i2.428

Abstract

ABSTRACT
Coffee has become one of the leading export commodities which until now it has become one of the most popular drinks in the world, and consumed by various groups of people. Jembul village is one of the leading coffees’ producer. Moreover, which makes Jembul coffee special because coffee is believed to be a relic from the Dutch era.Coffee which is included Excelsa variety has a small bean shape and tend to be round. However, unfortunately this coffee is still experiencing problems in the marketing process. Amidst the advancement of the technological era, businesses mest be able to target business opportunities appropriately in utilizing technology to develop their marketing in order to reach a wider market. The one of them is through out Digital Marketing.The purpose of this research is to find out about the knowledge and comperehension of Jembul villagers about theimportance of Digital Marketing for their businesses and to know the extent of the villagers’ ability to practice Digital Marketing by utilizing social media.Social media that used for Digital Marketingby Jembul villagers among others Bukalapak, Fanspage,dan Website.
Keywords: Coffee, Digital Marketing, Excelsa, Social Media

PEMANFAATAN DIGITAL MARKETING TERHADAP USAHA PEMASARAN “KOPI GUNUNG DEWA JEMBUL”