ANALISIS STRATEGI PERANCANGAN SMART CAMPUS MENGGUNAKAN SWOT PADA PERGURUAN TINGGI SWASTA DI SURABAYA

ANALISIS STRATEGI PERANCANGAN SMART CAMPUS MENGGUNAKAN SWOT PADA PERGURUAN TINGGI SWASTA DI SURABAYA

  • Shofiya Syidada, Emmy Wahyuningtyas Universitas Islam Majapahit

Abstract

ABSTRACT
In this study a SWOT analysis was conducted as a basis for making smart campus design strategies at private universities in Surabaya. This SWOT analysis considers the internal and external business environment. From the internal environmental conditions, the strength factor is +43 and the weakness factor is -22. While external conditions are obtained based on political, economic, social, and technological (PEST) conditions, the opportunity factor is +47 and the threat factor is -38. Based on these results, the quadrant position of the private university is in quadrant I. In this position, the institution uses all its strength and seizes as many opportunities as possible for the success of the smart campus design.
Keyword: business environtment, information technology, PEST, smart campus, SWOT analysis

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Published
2020-01-18
How to Cite
EMMY WAHYUNINGTYAS, Shofiya Syidada,. ANALISIS STRATEGI PERANCANGAN SMART CAMPUS MENGGUNAKAN SWOT PADA PERGURUAN TINGGI SWASTA DI SURABAYA. Prosiding SNP2M (Seminar Nasional Penelitian dan Pengabdian Masyarakat) UNIM, [S.l.], n. 2, p. 104-110, jan. 2020. ISSN 2655-9781. Available at: <http://snp2m.unim.ac.id/index.php/snp2m/article/view/384>. Date accessed: 31 mar. 2020.