PEMBERDAYAAN MASYARAKAT MELALUI PENGOLAHAN SI GADIS DESA GONDANGMANIS KECAMATAN BANDARKEDUNGMULYO KABUPATEN JOMBANG

Abstract

ABSTRACT
Community service activities through community service programs are located in Gondangmanis Village, Bandarkedungmulyo District, Jombang Regency, which is directed at community empowerment so as to generate additional income for families through the application of technology and processing of the Girl (Darsono type guava). The method used is training and production practices that were preceded by a Focus Group Discussion (FGD) for group business planning and marketing strategies. Program participants are members of the Gondangmanis Village Pokdarwis and farmer groups. The results of empowerment through training and practice responded positively by the participants. The pioneering of joint business groups is done through the assessment of product marketing at the Picking Girl Tourism location and the surrounding environment. Fruit and jam drink products based on organoleptic tests are market-acceptable. Implementing a good marketing strategy and organizing production will be an initiation in the formation of joint business groups. This empowerment program in the long run is expected to become a thriving business with good capacity and quality.
Keywords: The girl, empowerment, processing, fruit juice drinks, fruit jam