PENGEMBANGAN PRODUK DESSERO (DESSERT SUSU OREO) MELALUI SOSIAL MEDIA INSTAGRAM DI DESA KEMIRI PACET MOJOKERTO

Abstract

ABSTRACT
Social Media is one of the means to conduct promotions that can quickly introduce products to the wider community quickly and thoroughly, because in the present time information technology has evolved and entered the entire region that In Indonesia. Processed products in Kemiri village which is derived from milk is developed into Dessero products to attract the attention of consumers and increase the public's income, than to sell only the form of Dairy Milk. The methods used are the workshop and training of product creation and the creation of social media accounts. The purpose of this devotion will indirectly make the community more creative to innovate to create products that have high selling value. The result of product development is to improve the Community economy, introducing the importance of promotion through social media for mothers PKK and Coral cadets in the village Kemiri District Pacet Mojokerto.
Keywords: Social Media (Instagram), information technology, milk.