UPAYA PENINGKATAN NILAI HARGA JUAL PRODUK MELALUI BRANDING

UPAYA PENINGKATAN NILAI HARGA JUAL PRODUK MELALUI BRANDING

  • Nita Dwi Ningsih, Tia Adita Tubaka, Ahmad Iklil Saifulloh Universitas Islam Majapahit

Abstract

ABSTRACT
Natural potential that is abundant in the village Sumberjati is corn, but the utilization of the potential is less maximum. Therefore, our group of KKN UNIM Sumberjati 2019 Create new product innovations namely corn milk. Corn milk is used as a product that can be made in the village of Sumberjati, and corn milk because has many benefits. The nursing of the Sumberjati villagers also complained of hypertension and corn milk can be used as a solution. Besides, a product also needs branding to introduce to the wider community that this product exists. In the effort of product branding corn milk innovations is packaging bottles, attractive labels, and variant flavors are unique as a differentiator from the other corn milk.
Keywords: potency, corn. Innovation, Branding.

Published
2020-01-21
How to Cite
AHMAD IKLIL SAIFULLOH, Nita Dwi Ningsih, Tia Adita Tubaka,. UPAYA PENINGKATAN NILAI HARGA JUAL PRODUK MELALUI BRANDING. Prosiding SNP2M (Seminar Nasional Penelitian dan Pengabdian Masyarakat) UNIM, [S.l.], n. 2, p. 91-95, jan. 2020. ISSN 2655-9781. Available at: <http://snp2m.unim.ac.id/index.php/snp2m/article/view/416>. Date accessed: 29 may 2020.