UPAYA PENINGKATAN NILAI HARGA JUAL PRODUK MELALUI BRANDING

Nita Dwi Ningsih, Tia Adita Tubaka, Ahmad Iklil Saifulloh Universitas Islam Majapahit

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ABSTRACT
Natural potential that is abundant in the village Sumberjati is corn, but the utilization of the potential is less maximum. Therefore, our group of KKN UNIM Sumberjati 2019 Create new product innovations namely corn milk. Corn milk is used as a product that can be made in the village of Sumberjati, and corn milk because has many benefits. The nursing of the Sumberjati villagers also complained of hypertension and corn milk can be used as a solution. Besides, a product also needs branding to introduce to the wider community that this product exists. In the effort of product branding corn milk innovations is packaging bottles, attractive labels, and variant flavors are unique as a differentiator from the other corn milk.
Keywords: potency, corn. Innovation, Branding.

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2020-01-21

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##issue.no## 2 (2019): Prosiding SNP2M (Seminar Nasional Penelitian dan Pengabdian Masyarakat) UNIM

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