PENINGKATAN OMSET PENJUALAN MELALUI PEMBUATAN LOGO DAN PROMOSI MEDIA ONLINE UMKM JAMUR KEBONTUNGGUL

Abstract

ABSTRACT
Small and medium businesses (SMEs) are experiencing good development. Small and medium businesses are one of the efforts to increase community economic growth. Mushroom is one type of horticultural product and one of foodstuffs that has good health benefits. In the process of growing mushrooms, it does not use artificial fertilizers or chemicals. The UMKM Fresh Oyster Mushroom that the author observes is the Fresh Oyster Mushroom business owned by Mr. Slamet Budiono. From the observation and analysis of the situation, the problems faced by business owners are the design and diversification of products which are not yet diverse and also become the problem of MSMEs. Currently business owners have not used promotional media to introduce their products and are just waiting for the reseller to arrive. So the focus of the problems faced is the problem of quantity, quality, product diversification and promotion strategies that have not been optimal.Based on the situation analysis above, the problem-solving plan undertaken is to create brands and logos, and provide training on marketing strategies and good product promotion to support sales including the use of branded plastic packaging bags. And the ultimate goal of this service is expected to increase the diversification and differentiation of products sold with more quantity and better quality, the respondent's brand can be widely known, broadening the reach of marketing, which in turn can increase sales turnover.
Keywords: Brands, Mushrooms, Online Media, UMKM